1. What Are Cookies?
Cookies are small text files stored on your device when you visit aspirelashine.com (the "Site"). They allow us to recognize your device, remember preferences, and improve your experience. This Cookie Policy explains how Aspire Solutions, APC dba Aspire LaShine ("we," "us," or "our") uses cookies and similar tracking technologies.
2. How We Use Cookies
- Enhance browsing experience and Site functionality
- Remember your preferences and settings
- Analyze how the Site is used and improve its performance
- Deliver relevant content and advertisements
- Prevent fraud and enhance Site security
- Comply with legal and regulatory requirements
3. Types of Cookies We Use
3.1 Essential Cookies
Necessary for basic Site functionality and cannot be disabled — session management, authentication, security, load balancing, and form submission.
3.2 Performance and Analytics Cookies
Collect information about how visitors use our Site (Google Analytics — _ga, _gid, _gat — page-view tracking, behavior analysis, error reporting).
3.3 Functional Cookies
Enable enhanced functionality and personalization — language, UI customization, property-search preferences, accessibility, and newsletter preferences.
3.4 Marketing and Advertising Cookies
Deliver relevant ads, measure campaign effectiveness, and support retargeting (Google Ads conversion tracking, Meta Pixel, LinkedIn marketing).
3.5 Social Media Cookies
Set by social media services we embed (Facebook, Instagram, LinkedIn, YouTube, X) to enable sharing of content.
4. Third-Party Cookies
Our Site may contain third-party cookies set by external services. We do not control these cookies; they are governed by their providers' privacy policies.
- Google Analytics — see policies.google.com/privacy; opt out at tools.google.com/dlpage/gaoptout
- Google Ads — manage at adssettings.google.com
- Meta / Facebook Pixel — see facebook.com/privacy/policy
- MLS and property-data providers integrating with the Site
5. Cookie Duration and Expiration
Session cookies expire when you close your browser. Persistent cookies remain for a set period or until manually deleted:
- Functional cookies — 1 day to 2 years
- Analytics cookies — 1 month to 2 years
- Marketing cookies — 1 day to 2 years
- Preference cookies — 1 month to 1 year
6. Your Cookie Choices and Controls
6.1 Browser Settings
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
6.2 Cookie Consent Banner
When you first visit the Site you can accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change preferences at any time through the footer link or by contacting us.
6.3 Opt-Out for Third-Party Advertising
- Digital Advertising Alliance — optout.aboutads.info
- Network Advertising Initiative — optout.networkadvertising.org
- European Interactive Digital Advertising Alliance — youronlinechoices.com
7. Impact of Disabling Cookies
Disabling essential cookies may break login, authentication, and form submissions. Disabling non-essential cookies may reduce personalization, repeat ad exposure, and limit our ability to remember your preferences.
8. Mobile Devices and Applications
- Mobile advertising identifiers (iOS IDFA, Android Advertising ID)
- App usage analytics and performance data
- Push notification tokens and preferences
- Device location (with your permission)
- Mobile browser cookies and local storage
9. Legal Basis for Cookie Processing
For non-essential cookies (analytics, marketing, social media) we rely on your explicit consent, which you may withdraw at any time. For essential and functional cookies we rely on legitimate interests in providing secure, functional services and meeting legal obligations including real estate record-keeping and AML compliance.
10. International Data Transfers
Some of our third-party providers may be located outside your country. We rely on Standard Contractual Clauses, adequacy decisions, certification schemes, and provider-specific privacy frameworks where applicable.
11. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in cookie practices, legal requirements, or third-party services. Material changes will be indicated by updating the "Last Updated" date, and we may provide additional notice through the Site or email.
12. Contact
Questions about cookies? Email customerservice@aspirelashine.com or call 626-269-9996.
Aspire Solutions, APC dba Aspire LaShine
2990 Huntington Drive, San Marino, CA 91108
Email: customerservice@aspirelashine.com
Phone: 626-269-9996
DRE 02247147 · NMLS ID 886370